Fuji-san is accessible from all sides, 360 degree and 365 days a year. It can be assessed by all modes of transportation, by car, by train (via Hakone), or by public bus service (direct from Shinjuku Station, Tokyo). On daily basis, many private tour buses make entry to the ski-resort areas around the mountain, bringing tourists from all over the world.
It occurs to me the substantial economic benefits that a country could enjoy by developing a site as an international tourist attraction. Economically, tourism industry is one of the cost-efficient industries with wide industrial linkages (tour operator, public transportation, hotels, food providers, gas station, recreational providers, ski-rental, etc.). There is no fixed cost as the tourist attraction is supplied by nature. The variable cost will be in terms of maintaining and developing the surrounding area. The greater the number of tourists visiting the place, the lower will be the average total costs, easily achieving the economies of scale.
We entered Fuji-san from Lake Kawaguchi area, one of the famous 5 lakes near the mountain area. The surrounding area benefits substantially from the reputation of Fuji-san as a “must visit” tourist destination in Japan. There are various tourism services such as the Fuji-kyu Highland Entertainment Park, and the Kawaguchi Lake which offer various recreational activities such as boating and fishing. There are many nice and cozy restaurants near the lake area, where you can dine and enjoy the magnificent view of Mount Fuji. All sort of hotels are available, from 5-star hotels to budget motels, depending on your budget. The shops around the area have excellent collection of gifts and stationary items. The Japanese are crazy over onsen – public hot bath. A lot of such services can be found along the road side. I can also see several eco-tourism.We went snow-boarding (snow bo-do (ha3x) in Japanese) at Fuji-ten Snow Resort. We met with people from Indonesia, China, some Caucasians, among others. What makes people from all over the world to take the efforts to have a real view of this mountain? Followings are my thoughts:
Accessibility - The most important factor in promoting a tourist destination is accessibility. You can have an outstanding tourism product, but if it is unaccessible, only the adveturous ones will step foot there.
Promotion – Mount Fuji is being promoted as one of the “must-visit” destinations in Japan. The effort to promote Mount Fuji as a tourist destination is a concerted effort by all parties – the Government, the private sectors and the Japanese people. There is a very close association between Japan and Mount Fuji.
Memorable service – There are many beautiful parks with clean public toilets around the area. For Muslims, this is important since it would be convenient for us to take ablution and perform solat in the park. Talking about Japan, there are vending machines selling cold and hot drinks everywhere, even on Mount Fuji itself! More importantly, in Japan, customer service is exceptional. The people are nice too. The nice experience of visiting Fuji-san is a pleasant experience that I will share with anyone who is visiting Japan.

